Top 20 Private Capital Raising & Placement Advisory 2025

This report forms part of the Ranking News Investment Banking & Capital Markets Advisory series, which evaluates specialist advisory firms focused on private capital raising, placement, and investor advisory across global markets.

Private capital raising and placement advisory firms play a central role within the global investment ecosystem by connecting fund managers with institutional investors. These firms advise private equity sponsors, infrastructure managers, private credit platforms, and other alternative asset managers on capital formation strategy, investor positioning, and execution of fundraising processes.

Unlike traditional investment banks, these firms typically operate as independent advisory platforms without underwriting balance sheets. Their primary function is to facilitate the efficient allocation of institutional capital by leveraging deep relationships with pension funds, sovereign wealth funds, endowments, insurance companies, and family offices.

Their services extend beyond capital introduction to include strategic advisory on fund structuring, positioning, investor targeting, and increasingly, secondary market liquidity solutions and GP-led transactions.

The firms recognized in this ranking represent a core layer of the global private capital ecosystem, shaping capital flows across private markets.

Market Overview

The private capital advisory market has grown significantly over the past decade alongside the expansion of global alternative assets. Private equity, infrastructure, and private credit allocations have increased across institutional portfolios, creating sustained demand for specialized capital raising expertise.

Placement agents and capital advisory boutiques have become essential intermediaries in this environment. Fundraising has evolved into a highly structured and competitive process, requiring not only access to LP networks but also precise positioning, narrative construction, and investor segmentation.

The market is highly relationship-driven, with leading firms maintaining long-standing connections with institutional investors across multiple regions. As fundraising cycles become longer and more complex, fund managers increasingly rely on advisors to navigate capital formation strategy and execution.

Geographically, the market is anchored in London, New York, Paris, and increasingly the Middle East and Asia, reflecting the global distribution of institutional capital.

Industry Trend — 2025

In 2025, private capital raising is characterized by increasing competition among fund managers and rising selectivity among LPs. Investors are placing greater emphasis on track record, differentiation, and alignment of interests, making fundraising more challenging for emerging and mid-sized managers.

As a result, the role of placement agents has expanded beyond simple distribution to include strategic advisory on fund positioning and investor communication. Advisors are increasingly involved early in the fundraising process, shaping how funds are structured and presented to the market.

Secondary transactions and GP-led liquidity solutions are also becoming a significant area of activity. Many placement agents now operate across both primary fundraising and secondary advisory, reflecting the growing complexity of private markets.

The firms that succeed in this environment are those that combine strong investor relationships with disciplined execution and credible market positioning.

Methodology — Core Eligibility Criteria

Firms considered for this ranking were evaluated based on the following criteria:

• Operates as an independent private capital advisory or placement firm
• Advises on fundraising for private equity, infrastructure, or private credit strategies
• Maintains active relationships with institutional LPs
• Demonstrates consistent activity in cross-border capital raising
• Provides strategic advisory beyond pure investor introductions

Methodology — Ranking Factors

Firms were evaluated based on qualitative institutional indicators including:

• Track record in successful fundraising mandates
• Depth and breadth of global LP relationships
• Ability to support fund positioning and investor strategy
• Involvement in secondary and liquidity advisory
• Reputation among GPs and institutional investors

The ranking universe consisted of approximately 80 advisory firms globally, from which 20 firms were selected.

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Tier I — Leading Private Capital Advisory Boutiques

Campbell Lutyens

• Headquarters: London, United Kingdom
• Founded: 1988

Campbell Lutyens is one of the most established independent placement agents globally, with a strong track record across private equity, infrastructure, and private credit fundraising. The firm operates as a pure advisory platform, maintaining independence from large financial institutions.

Its advisory services span primary fundraising, secondary market transactions, and strategic capital advisory. The firm is particularly well known for its deep expertise in infrastructure fundraising and secondary market liquidity solutions.

Campbell Lutyens maintains long-standing relationships with institutional investors across Europe, North America, the Middle East, and Asia. Its ability to connect fund managers with global LPs while providing disciplined strategic guidance has positioned it as a leading player in private capital advisory.

Rede Partners

• Headquarters: London, United Kingdom
• Founded: 2011

Rede Partners is a leading independent placement agent specializing in fundraising for private equity, infrastructure, and private credit strategies. The firm has built a strong reputation for disciplined execution and focused client selection.

Its model emphasizes close alignment with fund managers, providing tailored advisory services across fundraising strategy, investor targeting, and process management. Rede is particularly active in mid- to large-cap fundraises across European and global markets.

The firm’s strong relationships with institutional LPs, combined with a selective approach to mandates, have enabled it to maintain a consistent track record of successful fundraises.

Rede Partners’ focused boutique structure and execution capability position it as a top-tier placement advisory firm.

MVision Private Equity Advisers

• Headquarters: London, United Kingdom
• Founded: 2001

MVision is a long-established independent placement agent providing capital raising and advisory services to private equity and alternative asset managers. The firm has extensive experience supporting both established and emerging managers.

Its advisory work includes primary fundraising, investor targeting, and strategic positioning. MVision also operates across secondaries and liquidity advisory, reflecting the evolving nature of private capital markets.

The firm’s global reach and diversified client base allow it to operate across multiple strategies and geographies. MVision has developed strong relationships with LPs and continues to maintain a consistent presence in global fundraising markets.

Asante Capital Group

• Headquarters: London, United Kingdom
• Founded: 2008

Asante Capital Group is an independent placement agent focused on private equity fundraising, particularly within the mid-market segment. The firm advises fund managers on capital raising strategy and investor engagement across global markets.

Its platform combines fundraising execution with strategic advisory, enabling clients to navigate competitive fundraising environments. Asante is particularly active in European and North American markets.

The firm’s ability to support mid-market managers, combined with its growing institutional relationships, has strengthened its position within private capital advisory.

Triago

• Headquarters: Paris, France
• Founded: 1992

Triago is an independent placement agent with a long-standing presence in global private capital markets. The firm provides fundraising, secondaries advisory, and strategic capital solutions to alternative asset managers.

Its services extend across private equity, infrastructure, and private credit, with a strong emphasis on secondary transactions and liquidity solutions. Triago has developed relationships with institutional investors globally.

The firm’s diversified advisory platform and long history in capital raising make it a well-recognized player in the market.

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Tier II — Established Private Capital Advisory Boutiques

(Alphabetical order)

Atlantic-Pacific Capital

• Headquarters: New York, United States
• Founded: 1995

Atlantic-Pacific Capital is a globally recognized independent placement agent providing fundraising and capital advisory services across private equity, infrastructure, private credit, and real assets strategies. The firm operates across North America, Europe, Asia, and the Middle East, maintaining a diversified investor coverage model that allows it to access a wide range of institutional LPs.

Its advisory work spans primary fundraising, co-investment syndication, and secondary transactions, with a particular focus on supporting mid- to large-scale fundraises. The firm’s longevity in the market has enabled it to build durable relationships with pension funds, insurance companies, sovereign wealth funds, and family offices.

Atlantic-Pacific’s approach combines disciplined fundraising execution with strategic advisory, assisting clients in positioning their funds effectively in competitive capital environments. Its global distribution capabilities and consistent deal flow position it as a reliable platform within the institutional capital raising ecosystem.

Capstone Partners

• Headquarters: Boston, United States
• Founded: 2004

Capstone Partners operates a diversified advisory platform that integrates M&A advisory with private capital raising and placement services. Its placement advisory division focuses on supporting private equity firms, investment sponsors, and alternative asset managers in securing institutional capital.

The firm provides end-to-end fundraising support, including investor identification, market positioning, and execution of capital raising processes. Capstone is particularly active in mid-market mandates, where fund managers often require both strategic guidance and targeted investor access.

Its dual capability across transaction advisory and capital formation allows it to support clients through both investment execution and fundraising cycles. This integrated approach is especially relevant for sponsor-backed strategies and emerging managers.

Capstone’s positioning within the mid-market ecosystem makes it a commercially relevant advisory firm within the private capital landscape.

Eaton Partners

• Headquarters: New York, United States
• Founded: 1983

Eaton Partners is an established global placement agent providing capital advisory and fundraising services to alternative asset managers. The firm operates across private equity, infrastructure, real estate, and private credit, with a long-standing presence in institutional fundraising markets.

Its advisory services include primary fundraising, secondary advisory, and strategic capital solutions. Eaton has developed an extensive LP network across North America, Europe, Asia, and the Middle East, enabling access to diverse investor pools.

The firm is particularly active in both mid-market and large-cap fundraising mandates, supporting clients through complex fundraising cycles and investor negotiations. Its experience across multiple asset classes enhances its ability to advise on capital structure and investor positioning.

Eaton Partners remains a consistent participant in global capital raising, supported by its institutional relationships and execution capabilities.

First Avenue Partners

• Headquarters: London, United Kingdom
• Founded: 2007

First Avenue Partners is an independent placement agent focused on fundraising for private equity and alternative investment strategies. The firm provides advisory services to fund managers seeking to access institutional capital across Europe and other global markets.

Its advisory model emphasizes targeted investor coverage and strategic positioning, supporting clients in developing fundraising narratives aligned with LP expectations. The firm works closely with fund managers throughout the fundraising lifecycle, from preparation to final close.

First Avenue is particularly active in European fundraising mandates, where local investor relationships and regional market understanding are critical. Its boutique structure enables close client engagement and tailored execution.

The firm’s disciplined approach to investor targeting and process management positions it as a credible mid-tier advisory platform.

Hodes Weill & Associates

• Headquarters: New York, United States
• Founded: 2009

Hodes Weill & Associates is a specialized capital advisory firm focused on real assets, private equity, and alternative investment strategies. The firm advises asset managers and sponsors on fundraising, investor relations, and strategic capital positioning.

Its core strength lies in real assets and infrastructure fundraising, where sector-specific knowledge is essential for engaging institutional investors. Hodes Weill maintains strong relationships with pension funds, sovereign wealth funds, and insurance companies allocating to real assets.

The firm provides comprehensive advisory services including capital raising strategy, investor targeting, and execution of fundraising processes. It is particularly relevant for managers operating within infrastructure, real estate, and related sectors.

Hodes Weill’s sector specialization and institutional relationships position it as a distinctive player within private capital advisory.

Mercury Capital Advisors

• Headquarters: New York, United States
• Founded: 2007

Mercury Capital Advisors is an independent placement agent focused on supporting private equity managers in raising institutional capital. The firm provides advisory services across fundraising strategy, investor outreach, and process execution.

Its platform is particularly aligned with mid-market and emerging managers, where targeted investor access and strategic positioning are critical. Mercury works closely with clients to refine fundraising narratives and optimize engagement with LPs.

The firm maintains relationships with institutional investors across North America and Europe, enabling access to diversified capital sources. Its boutique structure supports close collaboration with clients throughout the fundraising process.

Mercury’s focus on mid-market fundraising and tailored advisory makes it a commercially relevant participant within private capital advisory.

Probitas Partners

• Headquarters: San Francisco, United States
• Founded: 2001

Probitas Partners is an independent placement agent providing fundraising and advisory services to private equity, private credit, and real asset managers. The firm operates globally, supporting clients across multiple fundraising cycles.

Its advisory services include primary fundraising, secondary transactions, and strategic capital advisory. Probitas is particularly active in credit and private equity strategies, reflecting evolving investor demand for diversified alternative assets.

The firm’s global LP relationships enable it to support cross-border capital raising, connecting managers with institutional investors across key regions. Its experience across both primary and secondary markets adds depth to its advisory capabilities.

Probitas remains a consistent participant in private capital formation, with a strong track record in institutional fundraising.

Threadmark

• Headquarters: London, United Kingdom
• Founded: 2009

Threadmark is a boutique placement advisory firm focused on supporting private equity and alternative asset managers in fundraising and investor engagement. The firm provides tailored advisory services aligned with the needs of mid-market fund managers.

Its services include investor targeting, fundraising execution, and strategic positioning. Threadmark operates primarily in European markets, where its regional investor relationships are particularly relevant.

The firm’s boutique model allows for a more focused and selective approach to mandates, enabling close collaboration with clients throughout the fundraising process. Threadmark’s positioning is aligned with managers seeking targeted access to institutional capital.

It represents a smaller but commercially relevant participant within the European placement advisory landscape.

Titan Advisors

• Headquarters: New York, United States
• Founded: 1992

Titan Advisors provides capital advisory and placement services to alternative asset managers across private equity and credit strategies. The firm supports fundraising processes through investor outreach, positioning, and execution.

Its advisory work includes capital strategy development and coordination of fundraising activities with institutional investors. Titan is particularly active in mid-market fundraising environments.

The firm continues to build its presence within private capital advisory, focusing on targeted investor engagement and execution support.

The Trinity Group

• Headquarters: London, United Kingdom
• Founded: 2006

The Trinity Group is a boutique capital advisory firm providing fundraising support to private equity managers and alternative investment platforms. The firm advises clients on accessing institutional capital through structured fundraising processes.

Its services include investor identification, process management, and execution support. The firm operates primarily in European markets, with a focus on mid-sized fund managers.

The Trinity Group’s boutique structure enables a focused advisory approach, supporting clients in navigating increasingly competitive fundraising environments.

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Tier III — Specialist Private Capital Advisory Boutiques

(Alphabetical order)

• Credo Partners
• H Placement
• Placement Agent Group
• Snowbridge Advisors
• Sixpoint Partners

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Remarks

Private Capital Raising & Placement Advisory remains one of the most commercially active and structurally distinct segments within the broader advisory landscape. Unlike other advisory categories, firms operating in this space are directly engaged in capital formation, where visibility, reputation, and investor access translate into measurable financial outcomes.

The category is characterized by a high degree of competition among both fund managers and placement agents. As institutional investors become more selective, the role of advisory firms has evolved beyond distribution toward strategic positioning, investor segmentation, and process management.

A key feature of this market is its relationship-driven nature. Firms that maintain deep and durable LP networks are able to deliver consistent fundraising outcomes, reinforcing their position within the ecosystem. At the same time, emerging boutiques continue to gain relevance by offering targeted investor access and specialized sector expertise.

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Recognition

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